Syncapse Value of a Facebook Fan
Interesting. I’ve been discussing with some folks the intrinsic value of social media and how to turn that outcome ( the FB profile, the blog, the twitter profile, etc.) into outcome ( sale!). Which is pretty difficult as many companies only have “real life” points of sale. Hopefully some Foursquare kind of mechanic will make it easier to integrate on and offline, with all the geotagging and mapping going around. And sure, it creates brand recognition, dialogue, market intelligence features, influence with consumers and opinion makers, SEO improvements, which are must-have features in today’s world, but all companies in mature markets are feeling extremely pressured to SELL. Most marketing departments are now kind of “softer sale departments”… marketing directors and becoming financial directors… 
so right now, they want to sell, sell sell! Can Social media promise that?
Best,
