Here’s a fictional video from FITC , who host design and technology events, on the vanishing of advertising agencies from the face of the earth:

The Last Advertising Agency On Earth from FITC on Vimeo.

I’m sure they got the message already. I really don’t think ad agencies are going to disappear. Sure, they have to evolve. Become connectors and curators, design integrated campaigns and brands that belong more to consumers than creative directors.  I believe that’s the main issue here: in order to build “new” brands, the people that create them have to give up some control. And realize that narrative has changed and they really, really really have to “put up” with the fact that consumers are more creative then them - agencies are selling “viral” ideas, but no agency (that I know of) has topped any consumer generated video on Youtube. Still, there will always be space for good stories and ideas. They just have to be told in a slightly different way. Anyway, it’s just a matter of survival. Some will prevail, some won’t.

Jeff Jarvis thinks otherwise. Check out an excerpt taken from his interview with Steve Rubel:

This entry was posted on Monday, March 22nd, 2010 at 7:17 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.