Kiefer Sutherland showed up at Letterman’s Late Show yesterday. Wearing a dress:

 

Jack Bauer wearing a dress… that’s strange. Well, a bet is a bet and a man has to pay his dues. But this offbeat maneuver has certainly changed what could be a completely normal interview into a PR stunt, that generated extra news and notoriety for the actor and his “24″ alter-ego. A pretty good example of how a pretty low cost maneuver (dress+ PR), if associated with some creativity, can generate extra notoriety. For Kiefer, it might just be a good way to communicate to the market that he no longer wants to be typecast as the butchy Bauer…

Check out the twitter trends associated with the word “Kiefer” on Trendistic:

Or the extra notoriety he created for “24″, portraying the series main character, “Jack Bauer”:

I wonder … Is the guy he made the bet with also his publicist?  :)

 

 

Best, 

 

Pedro Rocha

This entry was posted on Thursday, January 14th, 2010 at 3:37 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.