Recently, CNN listed some of the biggest brands that disappeared in 2009. Some of them known worldwide (MSN Encarta) and some  more “local” (Saturn). And according to Wall Street 24/7, the economic crisis will continue to take its toll on big brands in the next year - Newsweek, Motorola or Kodak are estimated to disappear, according to their financial records. So who’s next? Your bet is as good as mine; nowadays, nothing is sacred anymore :).

So take care of your customers, build up your promise, be relevant, useful, activate your brand story… Or you could be next. Mua-ha-ha.

Best,
Francisco Duarte

Photo credit tipiro

This entry was posted on Tuesday, December 29th, 2009 at 5:19 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.