At OAK, we don’t believe in straight forward solutions for brands, as there is no linear way of building or rebuilding them. As a brand is owned by it’s stakeholders - people, staff, clients, media - there are as many ways of viewing a brand as there are people in its universe.
We do believe in studying brands and the ones who empower them: people. We also believe in integrating people into the branding process, as it allows us to achieve greater knowledge and depth about the challenges of the brand. Co-creation, in branding processes, allows us to build brands with the ones that will ultimately own them - people - thus achieving a better, less biased result, and adding more value to the brand.
And here’s how we do it:
.1 Comprehension
First, we audit your brand’s needs, tapping into your reality. Studying your stakeholders, your market, the future trends that apply to your sector, your challenges and yourself. Only a correct analysis and comprehension of the brand’s universe can provide the best results. We do respond to briefings - as you have probably already diagnosed your company’s faced challenges - but believe that, in order to excel at working with brands, one must immerse completely in their reality. OAK will become an integrant part of your company.
.2 Strategy & Team
After the diagnosis, we will then be able to sum up some of the world’s best people when it comes to working with your brand. We do so because we are always scanning the globe for the most exciting individuals and knowledge available, inviting them to join us. OAK will, alongside with these hand picked, One of A Kind people, develop the correct strategy to achieve your brand’s goals.
.3 The Works
Market and Trend Analysis, Positioning, Identity, Product & Service Development, Brand Environments, Attitudes and Communications - the works. OAK’s core team of brand and design consultants will be responsible for summing up the precious inputs gathered in the co-creation process and organize them into a custom made brand solution.
.4 Results
We believe that assisted co-creation is the future for taking better management decisions. So we hope to come up with what we believe is the best solution possible – a One of A Kind Brand, built by One of A Kind people.
.5 Return On Investment
OAK’s work is accountable for. KPI’s must be defined in an early stage, in order to measure the impact of our work in your brand’s goodwill and reputation. So, we encourage you to setup goals for our solutions. We will strive to meet them, achieving a positive Return On Investment and an engaging way for your brand to assume it’s personality, differentiation and will to change the world.
For any questions regarding this and other matters, please contact me at pedro.rocha@oak-brands.com or Skype me at oak.brands
Best Regards,
Pedro Rocha
