“Brainstorm” is a new web series by Altoids, produced by FOX mobile studios, set to show what the life in an advertising agency is reaaaaally like. A counterpoint to Madmen’s uber glamorous feel, “brainstorm” caricatures today’s hyped-out ad gurus, obsessive account managers, wacky copywriters et al.
Eight online episodes depict the life at Yogurt, an ad agency that has lost it’s biggest client and is going through a rough time, in need for a great creative pitch for the Altoids account. A self-proclaimed ad guru is hired to take over the project, which generates mixed feelings within the staff.
Here’s the first episode:
Some of the characters have Facebook and Twitter profiles. Cool way to spread the buzz around social media land.
A nice brand entertainment move for Altoids, generating fun content, and capitalizing on recent Mad Men buzz, while showing off tons of ideas on why to buy the product, in the form of pitches.
Best,
