The worst of the global economic crisis is behind us and companies are turning innovation into a priority again. Growth is the main goal but companies lack a fresh approach

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Insecurity may be driving Americans to spend beyond their means. According to research by the Kellogg School of Management, this apparently irrational behavior is related to a compensatory process that

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News consumption is becoming more and more a social experience. The differences between the way we communicated in 2000 and the way we do now are obvious – we’re all

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After dropping Lowe a few months ago, Peperami (a brand of the Unilever universe) has shown its first crowdsourced TV ad ever. The Peperami brand had launched an online competition

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In partnership with trendwatching.com, we scout for the most relevant consumer trends that will impact your business area. This information is then filtered to match your reality, by ethnographic research,

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For clients already in the know, with internal and external market intelligence sources, we will work in transforming that information in actionable insight and new business and marketing ideas and

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We create brands according to registered evolutions in consumer behaviour. By transforming information into actionable insight, applying that knowledge into the construction of relevant ideas and opportunities for your brand. Having collected

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Digital anthropology is a methodology based on online participant observation. We will search, listen and interact with other people in blogs, social networks, forums, websites and other platforms in order

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