01/09/2010
The worst of the global economic crisis is behind us and companies are turning innovation into a priority again. Growth is the main goal but companies lack a fresh approach to how they manage innovation – things haven’t changed a lot with the crisis.This is the main focus of the latest McKinsey Global Survey.
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01/09/2010
Insecurity may be driving Americans to spend beyond their means. According to research by the Kellogg School of Management, this apparently irrational behavior is related to a compensatory process that underlies the desire to acquire status-related consumer goods.
Read the article: Desire to acquire – Powerlessness and compensatory consumption
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25/08/2010
News consumption is becoming more and more a social experience. The differences between the way we communicated in 2000 and the way we do now are obvious – we’re all about mobile and social networks nowadays. Information is moving faster these days and it’s hard to keep up with it. This presentation by the Pew [...]
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16/08/2010
After dropping Lowe a few months ago, Peperami (a brand of the Unilever universe) has shown its first crowdsourced TV ad ever. The Peperami brand had launched an online competition and has chosen the concept created by Rowland Davies and Kevin Baldwin, who won 10,000 dollars for their work.
Read more: Peperami reveals first crowdsourced TV [...]
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09/08/2010
The discussion on ROI regarding social media marketing is as old as, well, social media. Brian Solis shares his thoughts on the subject and gives us some practical examples of companies that are already measuring social media return on investment.
Read the whole article here: ROI Doesn’t Mean ‘Return on Ignorance’
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09/08/2010
Springwise has posted another bunch of entrepeneurial ideas, including a directory of businesses focused on sharing goods and services, a mobile garage that collects consumers’ cars and makes them greener and cheaper to run, a telephone service that waits on hold on behalf of its users and more.
Check out these and other ideas at Springwise.
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05/08/2010
China is not immune to swings in the economy and Chinese marketers should be worried about the fact that cheap goods alone aren’t enough. Evolving from the world’s biggest factory to a big brands creator is a great challenge for Chinese companies. Jez Frampton writes an article for Forbes about the need for China to [...]
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07/07/2010
According to a survey conducted by the Boston Consulting Group in 14 countries, consumers now have a different notion of value and different demands on the products they buy. This “new world order” for brand owners is, of course, related to the financial crisis and the recession.
Read more: Brand owners facing “new world order”
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06/07/2010
33% of Twitter users say it is usual for them to share opinions about brands online. ROI Research, the company responsible for the study (which was commissioned by Performics), also found out that 32% of them make recommendations and 30% usually seek guidance and direction regarding purchases.
Read more: Are Your Ears Burning? In Social Networks, [...]
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01/07/2010
Walmart’s global brand value fell 4% during the past year but the world’s largest retailer maintains its position at the top of the table, according to a ranking by Kantar Retail and BrandZ.The retail sector has shrunk in terms of brands value but there are some exceptions, the most important of which is Amazon. In [...]
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