03/09/2010

Consumer behavior trends are one of the fundamental aspects of our work here at OAK. In any marketing strategy, branding or innovation process that developed by us, our focus is always on consumer behaviour in order to help brands achieve differentiation and relevance in the market.
Considering this, we then “filter” that insight and analyze it [...]

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09/08/2010

Innovation is the ultimate “corporate dream”. One about building new realities that are protected from competition thanks to unique factors included in the productive process, thus creating new markets and consumers only for us… This is one of the most important economic boosters nowadays and it usually tends to raise a lot of human and [...]

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09/07/2010

Social networks and other online aggregation phenomena have become more and more relevant to brands, which, with smaller budgets due to the financial crisis, are turning to digital content creation in order to nurture relationships with their customers. When it comes to marketing, it is cheaper and more surgical than other mass marketing tools. If [...]

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04/06/2010

The need to show our values – by developing a relationship with brands or products that represent an idea – isn’t new. From the moment that sumptuary laws – which made it impossible to someone to dress or consume “above” their social status – were gradually abolished and after we witnessed the evolution of the [...]

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19/03/2010

In fashion, one day you’re in, the next day you’re out,
Heidi Klum says, to the competitors of “Project Runway”. Fashion and beauty are areas in which the market has always paid attention to alphas and betas – creators and early adopters – seeking inspiration in that target  to steer the creation of concepts and ideas relevant [...]

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