According to General Sentiment, the BP brand has suffered damage equivalent to a billion dollar loss thanks to the Gulf of Mexico oil spill. General Sentiment analysed, well, sentiment in thousands of social media posts and reached this conclusion. Take a look at their findings here.

Also, after the oil spill, BP has shifted to a more aggressive social media strategy, posting lots of information regarding this subject on its social media channels. Videos about the congressional hearings and the health risks for those involved in cleaning up the affected areas are being broadcast online and BP has also been posting real-time information on the amount of collected oil. It’s not sure whether this will have a positive or negative effect on the long run but for now there’s a fake BP Twitter account that’s doing way better than the official one…

More info on this at AdWeek.