07/07/2010
According to a survey conducted by the Boston Consulting Group in 14 countries, consumers now have a different notion of value and different demands on the products they buy. This
06/07/2010
33% of Twitter users say it is usual for them to share opinions about brands online. ROI Research, the company responsible for the study (which was commissioned by Performics), also
01/07/2010
Walmart’s global brand value fell 4% during the past year but the world’s largest retailer maintains its position at the top of the table, according to a ranking by Kantar
23/06/2010
According to General Sentiment, the BP brand has suffered damage equivalent to a billion dollar loss thanks to the Gulf of Mexico oil spill. General Sentiment analysed, well, sentiment in
